How we work

STRATEGY AND PLANNING STAGE


- Based on scope defined during diagnosis phase, by Channel (including on-line)/ Geography the recommended:
✓ Selling approach– forecasting, order management, managing complaints, deploying the sales force
✓ Logistics framework (Warehouses, depots, cross-docks) – own or third party?
✓ Trade Marketing approach (merchandising and trade promotions)
✓ Shopper Marketing
✓ Consumer engagement strategy – trade and on-line
✓ Structures, roles and responsibilities
✓ Defining KPI s(Key Performance Indicators for each activity)
✓ Defining Trade terms
✓ S&OP Meetings, Agendas, Inputs and outputs.

See also - Diagnostic and Implementation stages

What we do not do: Systems strategy and Systems development, though we can recommend vendors who cover these areas